Marketing

Creativity Sells… Part II

How can you and your team look at things from a different perspective? Everyone has the ability to be creative and everyone can benefit from a dose of creativity but embracing this approach requires change and just the prospect of change can be a bit unnerving for some. The uncertainty of it all! But, good news! There are lots of activities designed to get your creative juices flowing and that includes everyone. To demonstrate how easy it is, here is a simple activity… Think about how other people might...

Creativity Sells!

By John Kypriotakis

If you are saying to yourself “But I’m not the creative type, this does not apply to me” allow me to challenge that notion for the moment and coax you to read on. People tend to like “familiarity” because in most cases it makes our life that much easier. Think about this. When you walk into your favorite grocery store, you know your way around, you know where everything is. You could run in, get what you are looking for and be out of there. But what if they...

Marketing in Tough Times

By John Kypriotakis

… and one from the archives. I wrote this article a few years ago and even though the examples are a bit old, all of the principles are relevant and apply just as well today. ———- The effects of the severe economic downturn have been felt throughout the marketplace. This has lead to problems for companies in most industries, your customers included. All indicators to date show that we may not see significant improvement anytime soon. Times are still tough.So, what does your company do when the going gets...

Marketing: The first few baby steps

By John Kypriotakis

I guess any marketing effort, compared to no marketing at all, is a step in the right direction. But that having been said, for marketing to be most effective it has to be part of a “bigger” picture, congruent with the goals of the organization and an integral part of any other sales efforts in the marketplace. So, what’s next? We’ll address the first few steps here, with more to come in future posts. First action item is to decide what you want to accomplish through your marketing efforts. You need...

Sales Channel Management

By John Kypriotakis

What is “sales channel management,” and how can we implement it in an effective manner? Before we get too far into this discussion, let’s first identify the exact meaning of the word “channel” (courtesy of www.dictionary.com): A course or pathway through which information is transmitted. A route of communication or access. Often used in the plural. That through which anything passes; means of passing, conveying, or transmitting. For the purposes of our discussion, let’s define “sales channel(s)” as “the means through which we convey (and receive) sales related information.” ...

Customer Engagement Builds Emotional Bonds

By James Roumeliotis

Customer satisfaction is just the start. A business should aspire to engage its customers. Engaged customers ensure a sustained and profitable growth. Customer engagement is when a significant number of satisfied clients are proactively promoting the company to others with similar desires. It is not enough that they declare that they are willing to promote your business. Only when they go out to spread the word and encourage others to try your product or service do they prove that they have become engaged.

Third Party Marketing Research… But Why?

By Connie Abood

The advent of user-friendly, online survey tools has made customer research a reality for many companies who previously thought they could not afford it. These tools make it easy for any company to obtain quick, inexpensive feedback from customers. So, you might ask, why would you spend money on a third-party for your research? If you are conducting an important research initiative, consider the following when deciding whether to use your own employees or an independent third party...

How to create a marketing plan that works

By Linda Whitehead

In the simplest terms, your marketing plan is your guiding light for achieving your organization’s business goals and vision. Creating it will take you through the process of clearly defining what you do, whom you want to sell your products or services to, and how you will market your brand or company successfully. It will help your organization decide how to best allocate your marketing dollars to maximize return on investment. The bottom line–your Marketing Plan is your action plan to help you strategically grow your business.

Social Media for B2B?

By John Kypriotakis

My clients often ask: “Does Social Media really apply to B2B?” The short answer is “yes.” But if you need more convincing, check out this video clip (courtesy of the Earnest Agency). I used this at one of my recent seminars. The response was so positive that I figured I’d share it online as well. Let me know what you think… ### John Kypriotakis is the President of Lysis International, a Tampa based Sales and Management consulting firm, specializing in B2B Sales, Management and Leadership. www.SalesAndManagement.com 813-792-8500 Visit the Lysis Blog...

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Creativity Sells… Part II

Creativity Sells!

Marketing in Tough Times

Marketing: The first few baby steps

Sales Channel Management

Customer Engagement Builds Emotional Bonds

Third Party Marketing Research… But Why?

How to create a marketing plan that works

Social Media for B2B?

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