Creativity Sells… Part II

How can you and your team look at things from a different perspective?

Everyone has the ability to be creative and everyone can benefit from a dose of creativity but embracing this approach requires change and just the prospect of change can be a bit unnerving for some. The uncertainty of it all! But, good news! There are lots of activities designed to get your creative juices flowing and that includes everyone.

To demonstrate how easy it is, here is a simple activity… Think about how other people might run your company. What if Irene Rosenfeld (Kraft Foods) or Bill Gates (Microsoft) or Ellen Kullman (DuPont) run your company? Think they might have different ideas? Different goals? Would they use different strategies to reach them? Would their ideas be bigger than yours? Better? What other resources might they bring to running your company?

Looking for a few sales examples?

What if you could have the late Steve Jobs on your sales team? Do you think your team would be a bit more inspired? Would they reach for markets or accounts you might not have thought of? Would his type of thinking be a positive influence?

How about a dose of humor? What if Steve Martin or Jay Leno was a member of your sales team? Would your sales calls be livelier? Would presentations be more interesting and memorable? Would your clients look forward to visits and be more willing to talk?

If these examples don’t fit your situation completely that’s okay. What’s important is that you understand the idea.

Whether you are responsible for running a company or managing a sales team, creative thinking is a simple and inexpensive way to develop new ideas or set new goals. New ideas turn into new opportunities and new opportunities turn into better business.

It’s the ability to generate those new ideas when you are stuck in the sameness rut and surrounded by the familiar that is the difficult part. Recognizing that it needs to happen is the first step in correcting the problem.

So go ahead, take the first step, and let your mind wander, imagine the unimaginable and let the creative process begin!

 

So how can you and your team look at things with these new eyes?

 

Everyone has the ability to be creative and everyone can benefit from a dose of creativity but embracing this approach requires change and just the prospect of change can be a bit unnerving for some. The uncertainty of it all! But, good news! There are lots of activities designed to get your creative juices flowing and that includes everyone.

 

To demonstrate how easy it is, here is a simple activity… Think about how other people might run your company. What if Irene Rosenfeld (Kraft Foods) or Bill Gates (Microsoft) or Ellen Kullman (DuPont) run your company? Think they might have different ideas? Different goals? Would they use different strategies to reach them? Would their ideas be bigger than yours? Better? What other resources might they bring to running your company?

 

Looking for a few sales examples?

 

What if you could have the late Steve Jobs on your sales team? Do you think your team would be a bit more inspired? Would they reach for markets or accounts you might not have thought of? Would his type of thinking be a positive influence?

 

How about a dose of humor? Would if Steve Martin or Jay Leno was a member of your sales team? Would your sales calls be livelier? Would presentations be more interesting and memorable? Would your clients look forward to visits and be more willing to talk?

 

If these examples don’t fit your situation completely that’s okay. What’s important is that you understand the idea.

 

Whether you are responsible for running a company or managing a sales team, creative thinking is a simple and inexpensive way to develop new ideas or set new goals. New ideas turn into new opportunities and new opportunities turn into better business.

 

It’s the ability to generate those new ideas when you are stuck in the sameness rut and surrounded by the familiar that is the difficult part. Recognizing that it needs to happen is the first step in correcting the problem.

 

So go ahead, take the first step, and let your mind wander, imagine the unimaginable and let the creative process begin!

 

Find “Creativity Sells” Part I here

 

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John Kypriotakis is the President of Lysis International,
a Tampa based Sales and Management consulting firm,
specializing in B2B Sales, Management and Leadership.

www.SalesAndManagement.com
813-792-8500

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2 Responses to “Creativity Sells… Part II”

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