Articles

What follows are articles written by Lysis International staff as well as guest contributors. Don't hesitate to call us if you have any questions regarding the content of these articles or ideas for other topics.

Bleed in Front of Customers or...  Rick Lamos
Business Law: Confidentiality Agreements Nina Kaufman, Esq.
Can They Sell? Bill Schult 
From a Receptionist's Point of View Beverly Catalano
Have You Seen Any Changes Lately? Rick Lamos
Integrating Sales, Marketing and Business Strategy  Kypriotakis
Marketing in Tough Times John Kypriotakis
Marketing Questions to Grow Your Business John Kypriotakis
Marketing the Right Way John Kypriotakis
Match This John Kypriotakis
Measuring Customer Satisfaction Dennis Castiglione 
Organize for Effectiveness  Susan Kypriotakis
Positioning Dennis Castiglione
Prospecting John Kypriotakis
Sales Channel Management  John Kypriotakis
Sales Compensation Design John Kypriotakis
Sales Performance Management John Kypriotakis
Selling Cycle vs. Buying Cycle John Kypriotakis
Seven Keys to a Successful Acquisition Michael Linder
The Definitively Great Salesperson Rick Lamos
Time Management Tips John Kypriotakis
To Plan or Not to Plan Michael D. King
What's Inside Top Sales Performers Bill Bonnstetter

 

McKinsey on Marketing    (back to the top)


McKinsey on Strategy    (back to the top)


McKinsey on Organization    (back to the top)

Related resources

• Suggested Reading
  
  
• McKinsey on
  Marketing
  Strategy
  Organization

SHARE THIS PAGE