Encouraging the involvement of your whole organization in your marketing, selling and customer service efforts has this as one of its many positive results: the more integrated you become with your customer’s organization the more solid the relationship will be. The basic premise is that the more time you and your customers invest in understanding how to best work together, integrating processes, and developing effective communication channels for mutual feedback, the less likely they will be to switch suppliers when otherwise might be tempted to do so. This is...
