Lately I’ve been feeling like the more I do, the less I actually get done. Allow me to explain.

Real quick though, let me just check some e-mail messages that came in as I was writing this. Actually, while I’m at it, now is probably a good time to take a peek at my Twitter feed (Cool – 4 RTs!). And I’ll sign in on Facebook, too. You know, just in case a client decided to “friend” me or something. I almost forgot… Google+ circles… ok, all good.
Anyways, where were we? Oh wait, one more thing, gotta check my LinkedIn box… #brb.

Ok, you’re probably starting to get the picture. By doing everything, I’m not really doing anything. The harder I concentrate on my online presence, the less I focus on the “actual” work that makes it all worthwhile.

But the story doesn’t end with Social Media.

Did I mention that I just finished reading the local paper to catch up with local business news? I still need to peruse the Wall Street Journal for interesting stories to pass along to my clients. Of course there is a bunch of snail-mail piling up on my desk demanding my attention as well…

Now, I’m not saying that these activities are bad. I’m just trying to point out that they greatly contribute to the noise that often prevents us from being as productive as possible. The fact is that the best way to do what we do best is to focus on it, and having too many distractions detracts from our ability to do just that.

So, for now, try moving the pile of mail a bit out of sight, turning off email notifications, silencing Tweetdeck’s chirping, and working on your next most important task – even if it’s for only 15 or 20 uninterrupted minutes . You will be amazed with the outcome.

Oh, but before you try this, don’t forget to leave a comment! 😉


Photography provided by ryantron.


John Kypriotakis is the President of Lysis International,
a Tampa based Sales and Management consulting firm,
specializing in B2B Sales, Management and Leadership.

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