by John Kypriotakis | Mar 9, 2012 | Sales
To begin our discussion on Prospecting, let’s start with a word association game: If I said, “Closing the Sale” you’d probably respond with words such as relief, commitment, excitement, success, happy days, etc. If I said, “Prospecting” your response might not be so...
by John Kypriotakis | Dec 12, 2011 | Marketing, Sales
If you are reading this saying to yourself “But I’m not the creative type, this does not apply to me” allow me to challenge that notion for the moment and coax you to read on. People tend to like “familiarity” because, in most cases, it makes our life that much...
by John Kypriotakis | Aug 23, 2011 | Management, Marketing, Sales
… and one from the archives. I wrote this article a few years ago and even though the examples are a bit old, all of the principles are relevant and apply just as well today. ———- The effects of the severe economic downturn have been felt...
