by John Kypriotakis | Nov 1, 2017 | Customer Service, HR, Management, Marketing, Sales
Zig Ziglar was a great story teller and quite an influence in the field of sales training and motivation. Here is a modified and severely shortened version of a favorite Zig Ziglar story: “When geese fly in V formation they can fly much farther” he said as part...
by John Kypriotakis | Jan 26, 2015 | Customer Service, Management, Marketing, Sales
… and then I found myself unable to talk for a few days. (I will not bore you with the details but it had something to do with laryngitis and damaged vocal chords.) Anyway, here’s what I’m getting at: Even though I believe that I am a good listener and...
by Steven Schnoll | Sep 17, 2014 | Marketing
Many infants find great comfort in sucking their thumb – an activity documented in as early as a child’s prenatal life. Quite often parents have a very difficult time weaning their children away from this “nasty” habit. A similar situation exists in today’s business...
by John Kypriotakis | Jan 3, 2014 | Management, Marketing, Sales
What is “sales channel management,” and how can we implement it in an effective manner? Before we get too far into this discussion, let’s first identify the exact meaning of the word “channel” (courtesy of www.dictionary.com): A course or pathway through which...
by Connie Abood | Sep 20, 2013 | Management, Marketing
The advent of user-friendly, online survey tools has made customer research a reality for many companies that previously thought they could not afford it. These tools make it easy for any company to obtain quick, inexpensive feedback from customers. So, you might...
by Linda Whitehead | Sep 3, 2013 | Management, Marketing
I recently wrote this article for Willow Printing Group’s (www.willowprint.com) BeyondPrint newsletter, and it is re-published here with their permission. Why You Need a Marketing Plan In the simplest terms, your marketing plan is your guiding light for achieving your...
