by John Kypriotakis | Apr 3, 2012 | Management, Marketing, Sales
How can you and your team look at things from a different perspective? Everyone has the ability to be creative and everyone can benefit from a dose of creativity but embracing this approach requires change and just the prospect of change can be a bit unnerving for...
by John Kypriotakis | Dec 12, 2011 | Marketing, Sales
If you are reading this saying to yourself “But I’m not the creative type, this does not apply to me” allow me to challenge that notion for the moment and coax you to read on. People tend to like “familiarity” because, in most cases, it makes our life that much...