by John Kypriotakis | Jan 26, 2015 | Customer Service, Management, Marketing, Sales
… and then I found myself unable to talk for a few days. (I will not bore you with the details but it had something to do with laryngitis and damaged vocal chords.) Anyway, here’s what I’m getting at: Even though I believe that I am a good listener and...
by John Kypriotakis | Dec 8, 2014 | HR, Management
So what is new in the world of sales compensation? In a way the more things change, the more they stay the same. Fundamentals don’t change and as such they are always a good place to start. There are at least nine components to successful sales compensation design....
by John Kypriotakis | Feb 17, 2014 | Customer Service, Management, Sales
Encouraging the involvement of your whole organization in your marketing, selling and customer service efforts has this as one of its many positive results: the more integrated you become with your customer’s organization the more solid the relationship will be....
by Connie Abood | Sep 20, 2013 | Management, Marketing
The advent of user-friendly, online survey tools has made customer research a reality for many companies that previously thought they could not afford it. These tools make it easy for any company to obtain quick, inexpensive feedback from customers. So, you might...
by Linda Whitehead | Sep 3, 2013 | Management, Marketing
I recently wrote this article for Willow Printing Group’s (www.willowprint.com) BeyondPrint newsletter, and it is re-published here with their permission. Why You Need a Marketing Plan In the simplest terms, your marketing plan is your guiding light for achieving your...
