by John Kypriotakis | Apr 3, 2012 | Management, Marketing, Sales
How can you and your team look at things from a different perspective? Everyone has the ability to be creative and everyone can benefit from a dose of creativity but embracing this approach requires change and just the prospect of change can be a bit unnerving for...
by John Kypriotakis | Dec 12, 2011 | Marketing, Sales
If you are reading this saying to yourself “But I’m not the creative type, this does not apply to me” allow me to challenge that notion for the moment and coax you to read on. People tend to like “familiarity” because, in most cases, it makes our life that much...
by John Kypriotakis | Aug 23, 2011 | Management, Marketing, Sales
… and one from the archives. I wrote this article a few years ago and even though the examples are a bit old, all of the principles are relevant and apply just as well today. ———- The effects of the severe economic downturn have been felt...
by John Kypriotakis | Jun 2, 2011 | Management, Marketing
Just about any marketing effort, compared to no marketing at all, is a step in the right direction. But that having been said, for marketing to be most effective it has to be part of a “bigger” picture, congruent with the goals of the organization and an integral part...
by John Kypriotakis | Aug 9, 2010 | Management, Marketing, Sales
This is one from the archives (2010), but the general concept is still valid… My clients often ask: “Does Social Media really apply to B2B?” The short answer is “yes.” But if you need more convincing, check out this video clip (courtesy...
