This is one from the archives (2010), but the general concept is still valid…

My clients often ask: “Does Social Media really apply to B2B?”

The short answer is “yes.” But if you need more convincing, check out this video clip (courtesy of the Earnest Agency).

I used this at one of my seminars.  The response was so positive that I figured I’d share it online as well. Let me know what you think…


John Kypriotakis is the President of Lysis International,
a Tampa based Sales and Management consulting firm,
specializing in B2B Sales, Management and Leadership.

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