by John Kypriotakis | Dec 12, 2011 | Marketing, Sales
If you are reading this saying to yourself “But I’m not the creative type, this does not apply to me” allow me to challenge that notion for the moment and coax you to read on. People tend to like “familiarity” because, in most cases, it makes our life that much...
by John Kypriotakis | Oct 8, 2011 | Management, Sales
If your answer to “How are you?” seems to always be “BUSY”, this may be a good time to take a closer look at your most valuable resource. How can you make sure that “busy” also means productive? How can you take control of your time? First make the...
by John Kypriotakis | Aug 23, 2011 | Management, Marketing, Sales
… and one from the archives. I wrote this article a few years ago and even though the examples are a bit old, all of the principles are relevant and apply just as well today. ———- The effects of the severe economic downturn have been felt...
by John Kypriotakis | Aug 9, 2010 | Management, Marketing, Sales
This is one from the archives (2010), but the general concept is still valid… My clients often ask: “Does Social Media really apply to B2B?” The short answer is “yes.” But if you need more convincing, check out this video clip (courtesy...
