by John Kypriotakis | Jan 3, 2014 | Management, Marketing, Sales
What is “sales channel management,” and how can we implement it in an effective manner? Before we get too far into this discussion, let’s first identify the exact meaning of the word “channel” (courtesy of www.dictionary.com): A course or pathway through which...
by Connie Abood | Sep 20, 2013 | Management, Marketing
The advent of user-friendly, online survey tools has made customer research a reality for many companies that previously thought they could not afford it. These tools make it easy for any company to obtain quick, inexpensive feedback from customers. So, you might...
by Linda Whitehead | Sep 3, 2013 | Management, Marketing
I recently wrote this article for Willow Printing Group’s (www.willowprint.com) BeyondPrint newsletter, and it is re-published here with their permission. Why You Need a Marketing Plan In the simplest terms, your marketing plan is your guiding light for achieving your...
by John Kypriotakis | Dec 12, 2011 | Marketing, Sales
If you are reading this saying to yourself “But I’m not the creative type, this does not apply to me” allow me to challenge that notion for the moment and coax you to read on. People tend to like “familiarity” because, in most cases, it makes our life that much...
by John Kypriotakis | Aug 23, 2011 | Management, Marketing, Sales
… and one from the archives. I wrote this article a few years ago and even though the examples are a bit old, all of the principles are relevant and apply just as well today. ———- The effects of the severe economic downturn have been felt...
