by John Kypriotakis | Jun 2, 2011 | Management, Marketing
Just about any marketing effort, compared to no marketing at all, is a step in the right direction. But that having been said, for marketing to be most effective it has to be part of a “bigger” picture, congruent with the goals of the organization and an integral part...
by John Kypriotakis | Aug 9, 2010 | Management, Marketing, Sales
This is one from the archives (2010), but the general concept is still valid… My clients often ask: “Does Social Media really apply to B2B?” The short answer is “yes.” But if you need more convincing, check out this video clip (courtesy...
